Today adopting the digital marketing as straightforward sales booster is not enough. The retail business is almost obligated to adopt other technologies in order to interact with their customers more frequently.
Such cutting-edge technology is the beacons – small devices that make a magic and value-added experience for the customers and the business. With this technology the business could reach the right individual at the right time and on the right location.
In order to put more context how the business adopts this technology we will give some business case scenario where regular GPS/Mobile location may not work well. Such an example is the Levi’s Stadium with its hundreds of thousands of beacons located everywhere. The visitors may navigate everywhere even underground areas where the regular GPS location wouldn’t work at all. There are many other examples with similar large venues with a lot of closed space where this technology working well for location-based services like “food find me”.
But this doesn’t mean it’s only for big venues. If you’re small retailer – this technology is good even for you. Small or medium business may also use it when it’s mattered to influence with additional experience. For example, your mobile application may acknowledge your proximity beacon and ping the user with “hey, thank you for visiting us” just at the right time. This of course may be involved in some sort of loyalty program. And all we know the loyal customers are the best customers. Why we not interact with them more and add them more nice feeling? Feeling that they are more than special.
The beacon technology is well supported by the both top most mobile platforms build by Apple and Google as iOS and Android. The amount of integrated and deployed beacons is increasing on daily basis. This means a lot of reasons to start thinking in that direction and put more customer centric experience in the pocket